how to find niches with low competition

Steps to Find Niche And Keywords With Low Competition

Finding keywords with low competition is very important for any kind of website, blog, online store, business, etc., especially for new ones.

But finding these niches and keywords is like finding a needle in a haystack, difficult and time-consuming if we don’t know how. Here are the steps you can take to get these keywords.

Before we get started, here’s some introductory news.

Don’t settle for small!

Around 2010-2012, finding a low competition keyword was not difficult. Even after getting 1-2 keywords with 1000-2000/month searches we can create 1 website that generates $10/day in less than 3 months.

Now it’s different.

All you have to do now is create a website that contains content in various keywords. Create a large-scale website that contains various related keywords. This is because Google requires a website to be rich with gossip.

In this tutorial, we will look for 1 large non-competitive niche and build a website according to that niche, then from there we will look for many of its derivative keywords.

So there are 2 things you want to learn. Find non-competitive niches and acquire non-competitive keywords. Now creating a website earning $10/day may be more difficult, but creating a website earning $100/day is easier than before.

Profitable niche for AdSense?

Many have asked me, what niche is the most profitable for AdSense? The answer is, all niches are profitable! (for AdSense)

If you are an affiliate marketer, keywords and niche really affect the possibility of visitors to shop. But for ad publishers, all niches are almost the same. I’m not saying 100% the same, but now the difference is not too significant.

Ads that appear on websites now have almost nothing to do with the website’s topic. Since Google implemented interest-based ads and remarketing , advertisements that appear on each computer vary depending on the user’s interest data collected. So usually each Google account will get different ads depending on what websites they visit frequently.

If you are aiming for a high CPC, it’s better to target the country compared to the niche. Now let’s get into the main steps.

1. Looking for a niche

If you want to create a new website, the first thing to look for is the niche of your website candidate. But if you already have a website and just want to find keywords, go ahead skip to the next step.

In post how to make a professional blog I suggest choosing a niche that you are interested in, but in this article let’s put interest first and concentrate more on the level of competition.

The basic concept of looking for a niche is to browse through a lot of things at once until you find a niche that interests you or that you feel is right for you. In short, brainstorming .

Here are some facilities that you can use to get a niche.

Don’t be tied to language, even if you create a website in Indonesian, you can use English media to get a niche.

1. StumbleUpon

StumbleUpon is a website where we can get random websites according to their category. As a social media, StumbleUpon is not very well known, but we can use this site to get niche ideas.

Register yourself at StumbleUpon , then select the ‘Interest’ that you want. After that you can browse random websites from there.



There are more than 500 interests on this website. Choose some that interest you then follow.

After that, click the red ‘Stumble’ button and you will be taken to the website randomly in the classification you chose earlier.

2. Amazon and eBay

As e-commerce sites, Amazon and eBay are the storehouses of the niche for those of you who want to create an affiliate website.

You can find a niche by browsing the various products sold on Amazon and eBay. Since the products are neatly separated into various categories and can be sorted by popularity, browsing the products is not difficult.

amazon category


Click on one of the existing categories from the menu. Then check the sidebar on the left to go into a deeper classification. Avoid using brands/trademarks as a niche. For example, if you choose this product:




Then your niche is not Pyle PDIC60, but wall speakers or ceiling speakers . So don’t look at the brand but the function of the product.

3. Reddit

This site, which is currently blocked by the government, can not only be used to find entertainment, socialize, or promote websites. But it can also be used to find a niche.

I don’t know how many times I accidentally discovered a fascinating niche from Reddit, even though the original intention was to socialize.

For those of you who haven’t visited Reddit before, maybe you’re a bit confused because there isn’t yet a similar website in Indonesia. In essence, each sub-classification or subforum is separated in a ‘SubReddit’.

On Reddit there are hundreds or maybe thousands of subs in various classifications.

You can directly visit Reddit to browse to the SubReddit. Or you can use a website called RedditList to search for popular SubReddits within a certain classification. On RedditList you can also see lists of SubReddits which are popular and which have increased the most in the last 24 hours.


Because this site is a community, after logging in to Reddit you will get lots of member dialogue. Don’t have too much headache in finding a niche here, let’s say you are browsing for fun then if there is certain gossip that you want to understand it could be that the gossip contains a potential niche.

In each SubReddit, in the right sidebar, the moderator generally posts links to other related SubReddits. Take advantage of this for deeper exploration.

4. TV, books, magazines, newspapers

Often when I read print media and watch TV, I accidentally stumble upon a potential niche. Indeed, the best niches are usually found accidentally or because these niches have become our innate or ability. So don’t give up if when you deliberately look for a niche but don’t find anything interesting.


  • Generally, non-competitive niches have nothing to do with technology and the internet. So most likely you will find this niche not on the internet.
  • Avoid niches that are too familiar unless you are really good or passionate, usually in the category of health, fitness, weight loss, business, finance, insurance, technology, etc.
  • niches profitable is a niche where other people are willing to spend money to buy something in that niche.

2. Digging Keyword

After finding the niche, the next step is to dig for keywords. Here are tools that you can use in digging for keywords:

Tools like SEMRush and LongTailPro are indeed able to simplify the keyword research process, but Google Keyword Planner alone is enough if you don’t want to pay for it.

The purpose of keyword research here is to find out what derived keywords you can target for your website, and how many search opportunities per month these keywords are. In essence, enter the niche you got just now into GKP, then a list of keywords will appear that you want to use on your website later.

Good keywords generally have a high search volume competition high (medium-high). Competition here means that there are many AdWords advertisers, in other words this keyword is profitable. Your work is not finished here, next we need to carry out a competition evaluation.

3. Analysis of difficulty level

Keywords that have high volume and high ad competition are not necessarily good, because it could be that the competition in search results with other websites is very high. To analyze the level of difficulty, do a search on Google with the keywords you just got.

In general, I recommend avoiding competition from the big sites. If you look at it at a glance, the keywords whose search results are filled with big sites, Amazon, and other e-commerce sites are usually difficult to get past.


As a basic default to speed up the process, you can use this template.

    • If page 1 is filled with large e-commerce websites, including Amazon and eBay, avoid these keywords. It’s very difficult to bypass them and this keyword is indeed regulated by Google so that it only provides buying and selling sites.
    • Conversely, if it turns out that pages 1 and 2 are filled with institutions, Q&A sites (Yahoo Answer, Quora), eHow, WikiHow, and small blogs that are also targeting these keywords, these keywords are usually not difficult.

If the search results do not offer any of the results from the tips above or if you are still unsure, do further analysis. With SEMrush, LongTailPro, and other similar tools, you can find out about the competition with one click. If you don’t use these tools, it means you have to do a search on Google for each keyword manually.

First install one of extensions for the following browsers:

    1. MozBar (more minimalist)
    2. SEOQuake (more complete data)

After that do a search on Google with the keywords you have found. Here’s an example with the help of MozBar.

example result mozbar


If you look at the PA (Page Authority) and DA (Domain Authority) numbers, it turns out that some are under 20, so possible These keywords have easy competition. I said maybe the reason for this competition is relative according to each person.

Apart from being based on numbers, check directly by visiting the websites on the first page.


After analyzing the competition, it is you who chooses whether these keywords are easy or difficult. If you feel you can make a better website than them, meaning this keyword is easy. When you have found the right niche, do keyword research and get at least 5 main keywords with different topics.

From this main keyword, get the derived keywords again.

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